Context
IGT Motors is a Brazilian company specialising in equipment, parts and solutions for the vehicle repair and maintenance market. With over 5 million units installed and 7 consecutive SINDIREPA recognitions as a sector reference, IGT Motors built a strong position in the national market and a reputation for recognised technical quality.
Challenge
Strengthen the commercial positioning of the brand, develop institutional communication and support the expansion process into new markets and distribution channels. The company had a proven product and national recognition, but needed structure to grow beyond its home market.
Founder's role
Luiz Filipe was directly involved in the commercial development and expansion process of IGT Motors, coordinating market growth strategies, institutional communication and operational coordination. This direct experience in the Brazilian and Latin American industrial and automotive sector underpins the methodology now used by CB Ventures.