Five engines to grow
in new markets
Not strategy consulting. The complete system — from knowing who to sell to, to recurring revenue in your target market.
A system, not separate services
The Revenue Engine connects five capabilities that work together. You can activate one or several depending on your stage — but the real value comes from the connection between them.
Most companies start with Strategy. Some already have market clarity and need Demand Generation. Others have pipeline but don't convert — they start with Sales Engine. No client needs all five engines from day one.
Strategy & Market Intelligence
Before investing a single euro in a new market, you need to know exactly who you're selling to, how they buy, who competes with you and whether the price holds. We do that research with primary and secondary sources — and turn it into an actionable entry plan.
What's included
Market size, trends, regulations, barriers to entry and competitive dynamics in the target country.
Ideal customer profile by geography: industry, size, decision-maker role, real pain points and buying cycle.
Map of direct and indirect competitors, value proposition analysis, positioning and pricing.
Roadmap with priority channels, required resources, milestones and success metrics for the first year.
Total clarity on where and how to enter — not hypotheses, but data validated with primary and secondary sources in the market.
Demand Generation
Generating demand in a new market isn't posting on LinkedIn. It's building the complete system: the right prospects, messages that resonate with their reality, and a process that turns conversations into qualified meetings.
What's included
Prospect list building, personalised message sequences, A/B testing and continuous optimisation.
Outbound email infrastructure with dedicated sending domain, warming and copy adapted to the local market.
Content strategy for market positioning: articles, use cases and sales materials in the local language.
LinkedIn Ads and Google Ads campaigns targeting key accounts, when organic volume is insufficient.
Qualified pipeline of 10–25 active opportunities per month, depending on sector and market, within the first 8–12 weeks of operation.
Sales Engine
Meetings don't pay invoices — contracts do. Many companies enter a new market without a sales process adapted to the local buyer: no clear proposition, no configured CRM, no team playbook. We build all of that.
What's included
End-to-end sales process: stages, advancement criteria, playbooks by industry and client type.
HubSpot or Pipedrive configuration with flows adapted to international markets, dashboards and alerts.
Sales decks, localised value propositions, common objection handling, pricing adapted to the market.
Training the commercial team on the process, tools and sales culture of the target market.
Meeting-to-proposal conversion above 40%, and proposal-to-contract above 25%, measured monthly.
Delivery Operations
Winning the first client is the beginning. Keeping them, getting paid on time and earning referrals — that's what turns a sale into a business. We design the delivery process so the international client has the same experience as the local one.
What's included
Client onboarding process adapted to the cultural and legal expectations of the destination market.
Documentation of delivery processes, quality control and incident resolution for remote operations.
Account management structure, communication cadence, upsell triggers and churn prevention.
Delivery and client satisfaction dashboard, with automatic alerts and periodic reviews.
International NPS above 40, renewal rate above 80% and at least 2 active references per client in the first year.
Expansion Hub
When the first market works, the next one shouldn't cost the same effort. The Expansion Hub documents what worked, identifies the right partners in new geographies, and builds the infrastructure to operate across multiple countries without duplicating costs.
What's included
Identification, vetting and onboarding of distributors, agents, resellers and strategic partners in new geographies.
Legal structure for market entry, local contracts, company registration and regulatory compliance.
Documentation of the model that worked in the first market, adaptable to new geographies with minimum friction.
Coordination across multiple countries, consolidated reporting and distributed team management.
Ability to enter 2 additional markets per year, at the same efficiency level as the first, in half the time.
Four ways to enter a new market
The right route depends on the product, the market and available resources. We work with all of them.
Direct sales
Your team prospects and closes in the target market. Greater control, higher initial investment in time and resources.
Distribution channel
A local distributor takes your product to market. Faster entry, less control over the sales process.
Partners and agents
A local agent represents your company and earns on results. A hybrid of control and speed of entry.
Local entity
Opening a subsidiary, branch or local company. Maximum market commitment — for when it's already validated.
Automation and AI for every engine
Every Revenue Engine motor can be amplified with technology. CB Digital — our automation and AI unit — builds the systems that make every commercial process operate faster with less manual effort.
From automatic lead qualification to AI agents that respond in three languages, technology doesn't replace strategy — it executes it faster.
See CB Digital →How projects are structured
Engines are activated based on your stage. Most start with a diagnosis. Broader projects combine multiple engines in a structured plan.
Not for everyone. For those ready to grow.
Companies with a proven product and local market
They have sales in their home market and want the next international step with structure, not improvisation.
B2B manufacturers and exporters
They have a competitive product but need commercial and channel structure before entering a new market.
Service companies with international ambitions
Consultancies, agencies or technology companies that want to operate in other countries at the same quality level as locally.
Founders and leadership teams who need execution
They're not looking for a report. They're looking for a partner who works with them until the engines are running.
What we're asked before we start
Where do most companies start?
With engine 01 — Strategy. A 4-week diagnosis that defines exactly the market, target customer and entry route. It's the most common starting point because it gives clarity before investing in demand or sales.
Can we activate just one or two engines?
Yes. Engines are modular. Many companies start with Strategy and Demand Generation and add Sales Engine when they have pipeline. The important thing is to activate what you need now, not what you might need in two years.
What makes CB Ventures different from a traditional consultancy?
Execution. We don't deliver reports and leave. We work with the team, build the systems and measure results. The work ends when the engines are running — not when the document is delivered.
30 minutes to know which engine to activate first
No generic proposal. No premature budget. A conversation where we analyse your situation and tell you exactly where to start.