Automotive components manufacturer opens the German market
A Mexican B2B components company secures its first contracts in the German market in less than 8 months.
The challenge
A family-owned Mexican company with 20 years of experience manufacturing precision components for the automotive sector wanted to reduce its dependence on the domestic market and access European tier 1 and 2 manufacturers. No presence in Europe, no network of contacts, and a sales team accustomed only to working with clients who already knew them.
What we did together
We started with an international readiness diagnostic to assess the value proposition, required certifications (IATF 16949) and regulatory differences. From there:
- Defined the ideal customer profile in the German market (Tier 2 suppliers and niche component manufacturers)
- Built a list of 180 qualified prospects
- Designed the outreach sequence in German and English
- Accompanied the first meetings and negotiations
- Configured the CRM with the international pipeline
Results
Within 8 months of project start, the company signed its first 3 contracts with German manufacturers, generating an active pipeline of €420,000 and establishing relationships with two regional distributors to scale volume.
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