You enter new markets.
With methodology, not instinct.
We help B2B companies with a validated product grow in Europe, Latin America and China. With a clear strategy, commercial structure and direct execution — not with presentations or reports that get filed away.
Expanding without structure is expensive
Most B2B companies that attempt to internationalise make the same mistakes. Not due to lack of product — but due to lack of method.
They enter the wrong market
Without validating real demand, applying the local market ICP directly to geographies with different dynamics.
No channel or commercial structure
They hire a local salesperson with no process or tools, or rely on a distributor with no real incentive to sell.
Pipeline that stalls
Meetings that don't convert, inconsistent follow-up, no CRM configured for the target market and no clear communication sequences.
No data to decide
Months of activity with no clear metrics. They cannot tell whether the problem is pricing, messaging, channel or simply the wrong market.
Strategy connected
to execution
We don't hand over a strategy and walk away. We work directly with your team on implementation: we define the market, generate the pipeline and support the first deals to close.
Our method — the International Revenue Engine — articulates five engines: Strategy, Demand Generation, Sales Engine, Delivery Operations and Expansion Hub. Each engine is an operational component, not a section of a presentation.
See the full methodICP per market, demand validation, competitive analysis and geography prioritisation.
B2B outbound, LinkedIn, cold email and active prospecting systems in the target market.
CRM, follow-up sequences, qualification and closing. A replicable process, not dependent on a single person.
Coordination with local partners, distributors or suppliers. Logistics and fulfilment.
Organisational structure, local team and digital systems to scale what already works.
Support at every stage
of expansion
Market entry strategy
Market selection, local ICP, adapted value proposition and go-to-market plan with realistic timelines.
B2B demand generation
Active outbound prospecting in the target market: LinkedIn, cold email and multi-channel contact sequences.
Commercial structure
CRM configured for the market, documented sales process and team training in methodology.
Partner and distributor development
Identification, evaluation and negotiation with distributors, representatives or local partners in the target market.
Sourcing and supply chain
Coordination with suppliers in China: sourcing, negotiation, commercial relationship management and basic quality control.
Commercial automation and AI
Implementation of digital systems to accelerate the process: outreach automation, CRM integration and follow-up flows.
Markets where we operate
Direct experience and network across three main expansion corridors.
Europe
Spain, Portugal, Germany and France as entry and destination markets. Direct contacts with B2B industrial, services and technology buyers.
Latin America
Mexico, Colombia and Brazil as priority markets. Knowledge of local sales cycles, cultural barriers and distribution channels.
China
Sourcing, suppliers and access to manufacturers. Commercial relationship management with Chinese manufacturers and supply chain coordination.
We work with B2B companies
that already have something that works
We don't work with ideas. We work with companies that have a validated product or service in their local market and want to grow internationally with method.
We do work with
- Manufacturing companies with their own product
- B2B service companies with a locally proven model
- Distributors looking to enter new markets
- Companies that already export but without a predictable system
- Companies wanting to structure their international process before hiring a team
We don't work with
- Companies without a validated product or service in a local market
- Very early-stage startups without a proven business model
- Purely speculative projects or market research without intent to execute
- Companies looking only for a presentation with no commitment to execution
You don't need to have everything defined to start. If you have a validated product and genuine appetite for new markets, we can diagnose the situation in 30 minutes.
What sets us apart
from a generic consultancy
We execute, we don't just advise
We work with your team on real implementation: we generate the pipeline, configure the CRM, structure the sales process and support the first deals to close. The deliverable is a result, not a document.
Direct market experience, not theory
The CB Ventures team has genuine operational experience in the markets it works in: we don't transfer academic frameworks, we transfer methodology proven on real projects.
Scaled for mid-size companies, not large corporations
Our projects are designed for companies with agile structures. No process overload, no bureaucracy, no enterprise consulting costs you cannot absorb.
Transparency from day one
Before we start you have full clarity on scope, methodology, cost and what to expect at each stage. No fine print, no surprises.
How a project begins
Diagnostic call — 30 min
We understand your starting point: target market, product, team and ambitions. No prior questionnaires, no commitments. Just an honest conversation to see if there is a fit.
Tailored proposal
If there is compatibility, you receive a proposal with clear scope, specific methodology and defined cost. No generic terms or standard proposals that don't fit your situation.
Execution with weekly check-ins
We begin at the entry point most appropriate for your situation. Measurable activity every week, metrics review and strategy adjustment when the data calls for it.
Choose the right starting point
for your situation
Not every project starts the same way. The first step depends on where you are and what you need to solve first.
Internationalisation Diagnostic
A complete analysis of your current situation: target market, ICP, value proposition, channels and operational readiness. Result: clarity before committing to a long process.
- Ideal for: companies that don't know where to begin
- Duration: 2–3 weeks
- Deliverable: diagnostic report + actionable recommendations
Internationalisation Readiness Plan
Building the expansion plan: prioritised market, validated ICP, go-to-market strategy and basic commercial structure ready to execute.
- Ideal for: companies that want clarity before hiring a team
- Duration: 4–6 weeks
- Deliverable: expansion plan + sales tools
Monthly Expansion Retainer
Ongoing execution support: active pipeline generation, opportunity follow-up, process optimisation and monthly metrics review.
- Ideal for: companies in active execution that need traction
- Duration: minimum 3 months
- Quarterly strategy review and scope adjustment
Custom Expansion Project
For situations requiring a specific approach: entry into a particular market, distribution channel development, sourcing integration or larger-scope projects.
- Ideal for: companies with a specific and well-defined need
- Duration and scope: bespoke
- Budget: presented after initial diagnostic
Projects executed
with the CB Ventures system
Examples of real situations where we have applied the methodology.
Entry to Mexico after two failed self-led attempts
A Spanish manufacturing company that had previously tried to enter the Mexican market without success. We worked on redefining the ICP for the local market, building the outbound pipeline and developing the distribution channel. The first qualified prospects appeared in weeks 6–8 of the project.
"We had tried to enter Mexico on our own two years earlier without success. With CB Ventures we had a clear methodology and measurable results from the first month."
Commercial structure for entry into the European market
A Latin American B2B services company that had spent budget on unstructured entry attempts. We implemented the correct ICP, messages adapted to the European market and the right outbound channel. The result was active pipeline within the first quarter.
"We tried to enter alone and spent budget with no results. CB Ventures gave us the structure we needed: right ICP, right messages, right channel."
What people ask before starting
How long before results appear?
The first indicators — prospect responses, qualified meetings, active pipeline — typically appear between weeks 6 and 8. First contracts depend on the sector's sales cycle: between month 3 and 6 in sectors with shorter cycles.
Do we need our own sales team to work with you?
Not necessarily. We can work as an extension of your team or as support for an existing one. In some projects we act as the international business development team while the company builds its own structure.
Can you guarantee results?
We cannot guarantee specific contracts because there are variables outside our control. What we do guarantee is a structured process, measurable activity every week and full transparency. If after the first 8 weeks there are no positive signals, we review the strategy before continuing.
Do you work remotely?
Primarily remotely. Most strategy, demand generation and follow-up work is done remotely with collaborative tools. For projects requiring local presence, we coordinate with our network or travel when it is within the agreed scope.
Where do we start if we don't know exactly what we need?
With the diagnostic. It is the entry point designed for companies that want clarity before committing to a long process. In 2–3 weeks you have a complete picture of your situation and concrete recommendations on next steps.
30 minutes to find out
if we can help you
No complicated forms. No commitments. An honest conversation about your situation and what you need to expand internationally.
We respond within 24 business hours · No commitment